Understanding Google Analytics Data Collection

Here's a breakdown of the primary data categories and where to find more details:

User Interactions:
  • Pages visited
  • Time spent on pages
  • Buttons clicked
  • Videos watched
  • Scrolling behavior
  • Searches performed on your site
Device & Browser Information:
  • Device type (desktop, mobile, tablet)
  • Operating system
  • Browser type and version
  • Screen resolution
  • Language settings
Location Data:
  • Approximate geographic location (derived from IP address)